Adidas Nu Retro – innovative old school watch concept

The 3 stripes are from those kinds of classics, which are never ending inspirational source for the mankind. This time it hits the fashion world with a brand new watch concept from the designer Ilya Nikolich. The old-school Adidas charm is reincarnated in simplistic combination of metal and leather and elegant triple path strips layout. A genial decision is the triple column disposition of the date and time elements, giving the impression of refined design geometry. I really like the idea behind the stylish dotted font, which visually reminds me of the flipped numbers and letters on the retro informational boards. The only element I would rather remove is the Adidas lily logo, which conceptually doesn’t get along with the triple stripes one.

Brilliant watch concept, worth hitting the Adidas labs right away.