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Adidas Nu Retro – innovative old school watch concept

The 3 stripes are from those kinds of classics, which are never ending inspirational source for the mankind. This time it hits the fashion world with a brand new watch concept from the designer Ilya Nikolich. The old-school Adidas charm is reincarnated in simplistic combination of metal and leather and elegant triple path strips layout. A genial decision is the triple column disposition of the date and time elements, giving the impression of refined design geometry. I really like the idea behind the stylish dotted font, which visually reminds me of the flipped numbers and letters on the retro informational boards. The only element I would rather remove is the Adidas lily logo, which conceptually doesn’t get along with the triple stripes one.

Brilliant watch concept, worth hitting the Adidas labs right away.

adidas nu retro watch

For more pictures and information visit Ilya Nikolich portfolio

5 Responses to “Adidas Nu Retro – innovative old school watch concept”
  1. can i buy this watch?

  2. Hello Soare,
    Thanks for stopping by. The Adidas Nu Retro is just a concept for now. I’ve dropped a message to the creator Ilya Nikolich asking about any plans for realization of the concept and i will keep updated the readers here in the comments section of this post.
    Cheers

  3. Hi Soare,
    I’m glad you like the watch. For now, it’s just a concept, but I’m working on the realization. Thanks to Kickstyle for the review.
    Ilya Nikolich

  4. Hey man, damn good job with a watch. If available for sale let me know!

  5. hey! i really want to buy that watch, if it is available please let me know as i am more then willingly to buy it! =D

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